Hi, I’m Lucas.

By day, I work as an SEO specialist. I spend a lot of time thinking about how people search, what they’re really looking for, and how to help the right page find the right person. By night (and on weekends), I’m exploring Paris: one café, one bookshop, one wrong turn at a time.

Why a wiki?

I’ve always kept notes in scattered places: phone memos, half-finished docs, photos with no captions. This site is my attempt to put them somewhere that lasts.

I call it a wiki rather than a blog because it’s less about polished posts and more about a personal record that keeps growing and changing over time, just like the life it documents.

What you’ll find here

• Journal: thoughts on work, lessons from SEO and marketing, and things I’m learning along the way.
• Cities: a map of places I love in Paris, Hong Kong and Shanghai. Cafés, bookshops and restaurants worth going back to.
• Memories: small moments from the cities I’ve lived in, before I forget them.

A note on pace

There’s no schedule here. Some weeks I’ll write a lot, some weeks nothing at all. If you’ve found your way here, thanks for stopping by. Take your time, wander around, and maybe find a café to try.

Lucas